Tokiodki is one of the cutest brands to come to sephora. All of their products are high quality but they don't sacrifice the kawaii :)The brand is of course Japanese inspired (although not a Japanese brand). I was so happy to get my hands on this palette especially since it was on sale for $35 at Sephora (origin. $49).
The palette comes in a hard tin with cute anime characters all over it. You can remove the eyeshadows, which are housed in a cardboard and use the tin for whatever you want.
There is a magnet that comes on top of the palette with the Tokidoki label. The palette also comes with a sheet of different magnets you can put on top of the tin or wherever you like (the tin is magnetized).
The palette also comes with 12 eyeshadows, an eyeliner pen, and a nail file.
The eyeshadows alone are much bigger than a MAC eyeshadow, which at $14.50 a pop is half the price of the Tokidoki palette.
Here are some swatches:
Here is a swatch of the eyeliner:
As well as a look I did with some of the eyeshadows and the eyeliner:
Overall I rate this palette a 4.5/5. I take off some points because the matte eyeshadows are a little more difficult to work with, but honestly this is true for most brands. There is a nice mix of matte, shimmer, satin, and glitter finishes of the eyeshadows. The assortment is also very nice with eyeshadows ranging from very neutral to very bright. All of the eyeshadows are very pigmented except for the frosty white color that takes a little work getting it to be very pigmented. There is some fall out with these shadows, the texture is a little powdery but you just need to be a little more careful and tap on the eyeshadow instead of sweeping.
This palette would be great for anyone, from beginners to the very experienced.
The eyeliner has to be my favorite part of the palette. Super pigmented and bright as well as being very easy to use.
The nail file is also a nice touch <3