Stila is coming out with a lot of new products lately, there's even a B.B. cream in stores already. I believe Stila wanted to make like a Jumbo version of their smudge stick liners and this is what they came up with. *Note this particular color does not seem to be on the Sephora website but it is in Ulta.
So you can see how big it is compared to a UD eyeliner.
A three-in-one gel-based eye primer, shadow, and liner that glides on with ease and stays in place until you say when.
I think that this product compares better to a MAC shade stick than anything else. The product isn't hard but it isn't necessarily soft either. It's a good idea to warm up the product with your fingers or on the back of your hand first or it might tug on your eye a bit. The color is absolutely gorgeous and I think it would go well with most neutral looks. It was very smart of Stila to include a sharpener in the back.
If I had to give it a grade I would get it a B. The product does stay on and works well as a base, but I wish it was a little creamier. I like how it comes to a point so you can line your lower lash line with it as well, and sharpen it when it starts getting rounder.
I think it does start to crease a little bit around the end of the day, so it would be a good idea to use a primer with this. There is another one called pink violet that is lovely as well, and one called midnight blue that is very pigmented.
Retails for $22